Music Victoria launches Melbourne Music City free guide
16 November 2011
Music lovers will have a new guide to help find venues, music stores and other music resources with the release of Melbourne Music City – a guide to the Live Music Capital of Australia.
Melbourne Music City is the brainchild of Music Victoria’s CEO Patrick Donovan, developed after reading the Austin Music Guide on a fact-finding visit to the South By Southwest music festival in Austin, Texas in March.
Produced with the support of Tourism Victoria and the City of Melbourne, Melbourne Music City maps Melbourne’s main metropolitan entertainment hubs as well as venues in regional Victoria. The guide also includes a Victorian music festival timeline, a plotted history of key music events in the state plus information on gig guides, media, public transport and music-friendly accommodation.
Music Victoria, the state peak body for contemporary music, is a partner of the Face the Music industry conference, the Australasian World Music Expo and Melbourne Music Week, all of which begin this week.
This free 60 page pocket-sized booklet hits Melbourne and Sydney cafes, venues and tourist hot spots from this Friday in time for these three key events. You can also view it online here.
Austrade (the Australian Trade Commission) will distribute the guide through its offices in Los Angeles, New York, Tokyo, Toronto and Frankfurt, as well as through overseas embassies and consulates. The physical guide will be published annually and there are plans to develop a website and a smartphone application.
“With over 370 venues, Melbourne has one of the most dynamic live music scenes in the world, placing it alongside music hubs such as New York, Los Angeles, Austin, London, Berlin, Tokyo, Toronto and Paris” said Mr Donovan.
“A recent report released by Deloitte Access Economics revealed that Victoria’s venues hosted 5.4 million attendances in 2009/2010 – that’s more action than the AFL football season. But how do all of these people find the best gigs at the best venues? That’s where Melbourne Music Guide comes in. It is intended to help you navigate your way around the city’s many musical treasures.”
If you love music, then Victoria’s the place to be over the next fortnight. The Melbourne Music Guide will help locals and tourists alike discover some hidden musical treasures.
For information about event tickets or schedules, check websites:
