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Music Victoria launches strategic music industry paper

26 Mar 2014

Music Victoria has launched one of the most significant strategic plans ever prepared for the Victorian music industry.

The paper, entitled Music Victoria – Position and Priorities was prepared by state representative body Music Victoria and outlines the industry’s vision for the next four years. It includes 19 recommendations including:

  • Apply for Melbourne to become a UNESCO City of Music
  • Establish a Contemporary Music Centre with an interactive Hall of Fame
  • Establish a Regional Live Music Office and Strategy
  • Establish a Quick Response Grant Program for career-defining opportunities
  • Promote the Melbourne Music City brand to the world
  • Introduce two-tiered noise standards to differentiate between cultural clusters and quieter neighbourhoods

“The Victorian music sector has come along in leaps and bounds over the last four years,” says Music Victoria CEO Patrick Donovan. “But we cannot get complacent. Through the Live Music Roundtable, Music Victoria along with SLAM and FairGo4LiveMusic, has worked with the government to simply fix the broken regulatory system that was failing the music industry, by bringing back all ages gigs and committing to legislate the Agent of Change principle. This paper is about taking us forward and fulfilling the potential of the music industry.”
Music Victoria urges the government to take a holistic approach to deliver positive outcomes for the music sector which in turn will deliver broad economic and social benefits. The recommendations fall across not just the arts portfolio but a multitude of interconnected portfolios including Regional and Rural Development, Tourism and Major Events, Innovation Services and Small Business, and Employment and Trade. 

"We want to ensure the next Gotye, Vance Joy, Courtney Barnett or Hiatus Kaiyote don’t fall through the cracks, while increasing artist and audience participation, capitalising on music’s power as a unifying force to bring communities together and tell our stories and  deliver an economic and social dividend for Victoria. Victoria needs a strong independent peak body to facilitate these opportunities, see we need you to get behind your local representative organisation, Music Victoria, to continue our important work.”
Download the full Music Victoria – Position and Priorities report here.


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Free live music workshops in Ballarat and Geelong

18 Sep 2013 Free live music workshops in Ballarat and Geelong

Music Victoria and APRA are hitting the road for two free live music workshops in Ballarat and Geelong.

Join representatives from Music Victoria, APRA, the National Live Music Office, the City of Ballarat, and the City of Geelong along with local musicians, band and festival bookers, and venue owners for these FREE workshops to discuss local music issues.

Topics include approaching bookers; venues and performance spaces; budgeting for a tour; publicity; stage craft; grants and funding; licensing & publishing your music; radio airplay; solutions for the regional touring circuit and more.

Your feedback will help find solutions and create initiatives for music in the Ballarat and Geelong areas and also help shape how the local councils develop support for the local live music scenes.

     Wednesday 2nd October 2013
Venue:  Ballarat Mining Exchange
              8 Lydiard St North, Ballarat
Time:    6.00-7.30pm   
Please RSVP to by Tuesday 1st October
Bek Duke - Music Victoria
Tom Larnach-Jones - APRA
John Wardle - National Live Music Office
Shaun Adams – Venue Booker, Karova Lounge
Neil Murray – musician
Michael Belsar – musician (Hunting Grounds) 

Date:   Thursday 3rd October 2013
Venue: 94.7 The Pulse
             68-70 Little Ryrie Street (Cnr Market Street South) Geelong
Time:   8.00-9.30pm
Please RSVP to by Wednesday 2nd October
Patrick Donovan - Music Victoria
Tom Larnach-Jones - APRA
Sarah-Jane Wentzki - APRA  
John Wardle - National Live Music Office
Wayne Jury - musician, teacher
Sarah Carroll - musician, band booker
Andre Trosky - Spinning Half booking agent, Wool Exchange and Beav’s Bar

  Co-presented by Music Victoria and APRA 


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Music Victoria launches 'Melbourne Music City' guide digital app

21 Feb 2013

Victoria now has its first dedicated live music guide digital app with the launch of Melbourne Music City.

The free app, conceived by Music Victoria and sponsored by Tourism Victoria and City of Melbourne, follows the success of the first two editions of the physical Melbourne Music City guide.

The guide provides a comprehensive list, maps and contact details for live music venues and music stores in Victoria, in addition to a music festival calendar, resources and media sections for music fans and musicians.

The app is aimed at tourists visiting Victoria who are interesting in sampling the hugely diverse live music scene and record stores on offer in Melbourne and the rest of the State. Music lovers will be able to search for nearby venues and record stores, browse upcoming festivals, and call venues and access websites direct from their device.

The app is available now for free download on iPhone, iPad, Android and Blackberry on the iTunes App Store and Google Play by searching under ‘Melbourne Music City’.

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Music Victoria launches second edition of the Melbourne Music City free guide

20 Nov 2012

Following the success of last year’s inaugural guide, Music Victoria is proud to announce the launch of the 2012 edition of Melbourne Music City - a guide to the Live Music Capital of Australia.

The Melbourne Music City guide helps music lovers find live music venues, record stores, festivals and other music-friendly resources in Melbourne and regional Victoria.

“You can catch a gig just about anywhere in Melbourne – from laneways to rooftops, bowls clubs, concert halls and pubs. For many of these venues, live music is its primary business, showcasing diverse, original music across rock, pop, roots, jazz, electronic and experimental spectrums.” said Music Victoria CEO, Patrick Donovan.

“Music Victoria encourages you music enthusiasts to treat the guide like a treasure map and wander around this amazing city, pop into one of the many dedicated record stores, visit landmarks such as AC/DC Lane and check out the incredible local music and venues we have on offer.”

Produced with the support of Tourism Victoria and the City of Melbourne, Melbourne Music City maps Melbourne’s main metropolitan entertainment hubs as well as venues in regional Victoria. The guide also includes a Victorian music festival timeline, a plotted history of key music events in the state plus information on gig guides, media, public transport and music-friendly accommodation.

Tourists to Melbourne and locals alike can find this free 66 page pocket-sized booklet at the Federation Square Visitor Centre and various music stores in Melbourne, as well as selected interstate cafes, venues and tourist hot spots. 

Austrade (the Australian Trade Commission) will distribute the guide through its offices in Los Angeles, New York, Tokyo, Toronto and Frankfurt, as well as through overseas embassies and consulates, Tourism Victoria will make them available at the Singapore leg of the Laneway Festival, and visitors to overseas music conferences can pick them up via the Sounds Australia stand.

A smartphone and iPad version of the guide will be available to download in late January, with interactive maps, links to handy resources for touring musicians and regularly updated content.


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CEO report May 2012

17 May 2012

Greetings Music Victoria members and subscribers, and a big welcome in particular to all the new members who signed up during our inaugural membership drive, Jump on the Bandwagon.  

We boosted our membership by more than 100% during the drive, which culminated in a wonderful get-together at Richmond’s Corner Hotel with more than 150 members enjoying live sets by Dan Sultan, Brous, Graveyard Train and Courtney Barnett.

May is budget time and the arts sector is always going to be a little nervous with tight budgets handed down in fiscally challenging circumstances. Music Victoria received two years funding in May 2011, on the condition that the organisation works towards self-sustainability, so we will be presenting our business case next year. We will soon be employing an Operations Manager and using our momentum to shore up some new revenue streams.

It was great to see the Office for Youth finding an additional $1.6 million over four years to boost the Push’s FReeZA mentoring and skills development program for young people. Our major cultural institutions were the main beneficiaries from the Office for the Arts in the budget.

A week later, Treasurer Wayne Swan handed down the federal budget which included $3 million over four years to assist the Australian contemporary music industry. While Federal Arts Minister Simon Crean postponed the announcement of the National Cultural Policy Review, some of the beneficiaries of the budget included Sounds Australia to encourage music exports and encourage international acts to use local support acts; the South Melbourne-based Australian National Academy of Music; and the National Film and Sound Archive.

Sadly, AMRAP (the Australian Music Radio Airplay Project) did not have its funding renewed. AMRAP provided a critical support role to Australian artists by distributing new songs to more than 1500 broadcasters from 300 community radio stations. Good luck to AMRAP manager Chris Johnston and the Community Broadcasting Association of Australia in their attempts to keep this important project going.

The decision to cut AMRAP funding by the Department of Broadband, Communications and the Digital Economy was particularly surprising given the support Australian music received in the Convergence Review’s recommendations released by the Department’s Minister, Stephen Conroy, last month.

Concerning music on radio, the independent review recommended that Australia music quotas should continue on analogue radio and be extended to digital-only radio services, while temporary digital radio services, such as Austereo’s 24 hour Pink and Metallica stations set up to coincide with tours, should be exempt from quotas. This is what the contemporary music industry has been arguing for, and at a recent Music Council of Australia Symposium into Media, in which Music Victoria participated, the industry agreed to lobby the government to amend regulations to require those quotas to be fulfilled during peak listening times (between 6am and 7pm). The AMRAP project was exactly the kind of infrastructure radio needs to get easy access to the best new music.

Community radio is vital to the health of Victorian music, so make sure you get behind PBS’ Be Our Hero radio drive over the next fortnight. And check out Triple R’s new radio on demand service which lets listeners hear any show at any time.

Congratulations to Balnarring’s finest, Wally De Backer aka Gotye, who continues to create history this week by becoming the first artist in US history to hold the top position on four of Billboard’s biggest charts with his smash hit Somebody I Used to Know. The international career of his collaborator in the song, New Zealand-born and Melbourne-based Kimbra, looks bright too after she recently took out the US-based International Songwriting Competition for her song Cameo Lover. Our congratulations also go to Missy Higgins, Michael Paynter and all of the other Victorian winners and placegetters.

Congratulations also to all of the winners at the 10th Annual Australia Jazz Awards held at the Regent Plaza Ballroom on 3rd May: Andrea Keller Quartet, Peter Knight, Nick Haywood Quartet, Luke Howard and Janos Bruneel, Alan Browne and Brian Brown.

Music Victoria was sad to hear that our neighbour, the Phoenix Public House, will close its doors to live music on 12th June. Band booker Paris Martine said the closure was due to their inability to negotiate viable terms for a new lease. While liquor licensing issues didn’t contribute to the closure, it’s a reminder of precarious situation for many of our venues.

The good news is that the Premier has sent out invitations to members of the Live Music Roundtable, which Music Victoria will be part of. One of the first issues we will be raising will be the very important Agent of Change issue, which we wrote about recently in the Sunday Age.

Music Victoria is thrilled that the National Library of Australia has requested to include our Melbourne Music City guide in its publishing collection to recognise our contribution to Australia publishing. We are looking into developing iPad and Smartphone applications to support the physical guide this year and will be offering advertising opportunities to the industry.

Music Victoria has a series of education workshops coming up over the next few months in Melbourne and around the state. You can catch us in Ballarat, Wangaratta, and Geelong; at the Abbotsford Convent, the Darebin Music Feast and the Small Business Victoria Festival over the next few months. Check out our website for all details.

And finally, Music Victoria would like to acknowledge the contribution made to the Victorian music industry by Greg Ham, who passed away last month. Not only was Greg a vital member of one of Victoria’s most successful groups, Men At Work, but he gave plenty back as fearless Chairman of The Push in the 1990s. He left a wonderful legacy and his tireless work will continue to benefit young artists for decades to come.

That’s all for now, see you at a local venue soon

Patrick Donovan
Music Victoria 

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Music Victoria launches Melbourne Music City free guide

16 Nov 2011

Music lovers will have a new guide to help find venues, music stores and other music resources with the release of Melbourne Music City – a guide to the Live Music Capital of Australia. 

Melbourne Music City maps Melbourne’s main metropolitan entertainment hubs as well as venues in regional Victoria. The guide also includes a Victorian music festival timeline, a plotted history of key music events in the state plus information on gig guides, media, public transport and music-friendly accommodation. 

Music Victoria, the state peak body for contemporary music, is a partner of the Face the Music industry conference, the Australasian World Music Expo and Melbourne Music Week, all of which begin this week.

This free 60 page pocket-sized booklet hits Melbourne and Sydney cafes, venues and tourist hot spots from this Friday in time for these three key events. You can also view it online here.

Austrade (the Australian Trade Commission) will distribute the guide through its offices in Los Angeles, New York, Tokyo, Toronto and Frankfurt, as well as through overseas embassies and consulates. The physical guide will be published annually and there are plans to develop a website and a smartphone application.

 If you love music, then Victoria’s the place to be over the next fortnight. The Melbourne Music Guide will help locals and tourists alike discover some hidden musical treasures.

For information about event tickets or schedules, check websites:

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