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Music Victoria launches 'Melbourne Music City' guide digital app

21 Feb 2013

Victoria now has its first dedicated live music guide digital app with the launch of Melbourne Music City.

The free app, conceived by Music Victoria and sponsored by Tourism Victoria and City of Melbourne, follows the success of the first two editions of the physical Melbourne Music City guide.

Melbourne Music City logo

The guide provides a comprehensive list, maps and contact details for live music venues and music stores in Victoria, in addition to a music festival calendar, resources and media sections for music fans and musicians.

The app is aimed at tourists visiting Victoria who are interesting in sampling the hugely diverse live music scene and record stores on offer in Melbourne and the rest of the State. Music lovers will be able to search for nearby venues and record stores, browse upcoming festivals, and call venues and access websites direct from their device.

With the help of Austrade and Sounds Australia, the app will be promoted around the world to entice more visitors to the live music capital of Australia.

The app is available now for iPhone, iPad, Android and Blackberry on the iTunes App Store and Google Play by searching under ‘Melbourne Music City’.

QR code Melb Music City

“Music Victoria’s Melbourne Music City is a great guide for those in search of rare vinyl, on the lookout for a venue or upcoming festival, or trying to navigate their way around the vast and rich array of music in Melbourne,” Premier and Minister for the Arts Ted Baillieu said.

“The Victorian State Government is proud to have supported the development of the app, which represents another innovative way of welcoming people to Melbourne and Victoria.

“You’ll find it easier to get to see the music you love with the Melbourne Music City app as your guide,” Mr Baillieu said.

Tourism and Major Events Minister Louise Asher said she was pleased to see innovative tools used to promote Melbourne’s iconic music scene.

“As Minister for both Tourism and Major Events and Innovation, I am thrilled to be able to support this initiative - the first of its kind profiling Melbourne’s legendary live music scene, as it helps ensure that Victoria remains the most innovative state in terms of tourism marketing and our offering to visitors “ Ms Asher said.

Lord Mayor Robert Doyle said Melbourne has a well-deserved international reputation for supporting the local music industry.

“On stages large and small, Melbourne musicians shape our city’s sounds. The Melbourne Music City app is a welcome guide to Australia’s best live music scene and the City of Melbourne is pleased to support the guide.” the Lord Mayor said.

Music Victoria’s CEO, Patrick Donovan, urged music fans heading out for SLAM Day and White Night this Saturday 23rd February to download the free app to help navigate their way around.

”By using the app, you’ll never have to miss a gig or festival again. The app technology allows us to update it with new venues and events, so please contact us if you’ve added something to the amazing cultural fabric of Melbourne Music City.”

Music Victoria gratefully acknowledges the support of Arts Victoria, Tourism Victoria and the City of Melbourne in developing the ‘Melbourne Music City’ app.

 MMC stakeholders

Tags: Rehearsal Studios


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