See AMIN’s Best Practice Guide for Live Streaming here
Check out a recording of our Online Workshop: Live Stream in Quarantine. Hear from industry experts on how to best take your show or event online.
***Avoid playing for free***
Without live performance income, live streaming and merch sales are the only way musicians can bring in money at the moment.
As streaming services like Spotify have devalued music and greatly reduced income for artists, we need to retain value where we can, and musicians should be presenting a united front on this.
Encourage fans when promoting your live stream (and several times during the livestream) to donate to you via a paypal.me link. There are reports of artists earning just as much money doing this as they would take on the door at a show.
See musician Katie Noonan’s great explanation on this here
See our fundraising resources here
Live Stream & Gig Guides
Copyright, Licencing and Royalties
APRA AMCOS: Live-Streaming and Gig Resources
Please visit the above link or forward requests to firstname.lastname@example.org
Live Stream Platforms
- Youtube Live: Click the link to access a toolkit on how best to promote any live-streamed events. You can earn revenue on on Youtube live streams by enabling ads and using Super Chat. Some channels have access to channel memberships. Read more on monetization here.
- Instagram TV (IGTV): allows creators to upload high quality, long-form videos. IGTV allows Instagram users to create channels where they can upload videos between 15 seconds and 10 minutes long. Tutorial here.
- Facebook Live: Facebook Live is a feature of Facebook that uses the camera on a computer or mobile device to broadcast real-time video to Facebook. Your followers can receive notifications when you go live, so they know to tune in to your broadcasts at just the right time. Create a facebook event for the show and encourage viewers to donate to you by providing your paypal email in the event text. Remind them to donate between songs.
- Clappi: Clappi is a fun on-line tool for performers and audiences to use during live streaming. Inspired by all the streaming artists during COVID-19, Clappi gives artists an opportunity to hear their audience express themselves through sound.
- Momenthouse: An all-in-one ticketed livestream platform that gives the artist 100% of ticket sales.
- Twitch: While this platform primarily focuses on live streaming videogames, there are many opportunities to stream live music on the platform as well. You can monetize your twitch content if you have more than 2000 trackers on Bandsintown. Read more about this here.