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Frequently Asked Questions

Participants will: 

  • Have a session with the Project Manager to help define the areas of their business which are doing well and those which need stremgthening.
  • Receive three, one-on-one coaching sessions with a variety of music industry and other professionals who will answer their questions and provide support and advice.
  • Have access to amazing networking opportunities.
  • Attend a number of specialised conferences related to live music businesses.
  • Have the opportunity to attend workshops and masterclasses relevant to their business activities.

These opportunities will help participants expand their networks and assist with their efforts to run sustainable, long-term businesses that support live, original music.

Participants will:

  • Meet with the Project Manger prior to the commencement of the program to complete a business SWOT analysis.
  • Attend a launch event where they will partake in a variety of activities.
  • Attend a regional conference, specifically designed for the 20 Live Music Professionals participants where they will access one-on-one coaching sessions with music industry professionals while also participating in small, tailored workshops, panels and networking sessions.
  • Utilise an online forum for the duration of the program where they can network with other participants and coaches and utilise the forum to answer questions and receive feedback and support.
  • Attend other coaching sessions and workshops in metropolitan Melbourne or via Skype.
  • Attend a final program conclusion event.
  • Be required to complete a post-program questionnaire.

The program will run for four months commencing on June 4th and 5th 2018 and concluding on a date TBC in October 2018. 

In event order, participant time commitments will be as follows (not including travel time, subject to change):

  • Two to three hours (pre-program launch) to personally meet with the project manager in order to create a working plan for the one-on-one coaching sessions. (This meeting will generally take place in your music venue or at a location as agreed to by yourself and the project manager.)
  • One to two days at the Melbourne-based launch event/conference.
  • Two-and-a-half days (two nights) for the regional conferencet (scheduled mid-week).
  • A few hours, over the course of the program, to attend workshops, masterclasses and other coaching sessions either via Skype or in person in Melbourne.
  • Participants can dedicate as much or as little time as they chose to utilising the online forum.

Prior to the commencement of the program, you will meet with the Live Music Professionals project manager in order to create a plan which will help you maximise your time spent with the coaches. You will receive three, one-on-one, hour-long coaching sessions with music industry professionals or relevant business coaches who will work with you to strengthen your business.

We will cover accommodation, where required, for our program launch event in Melbourne (and related conference tickets). We will also cover accommodation and meals, where required, at the programs regional conference (date tbc). We will also cover the cost of the business coaches and workshop(s).

Yes! We strongly encourage people from all over the State of Victoria to apply for our program.

Select the stream which you dedicate the most time to, or you feel you require the most support with. Ensure you have a clear understanding of the difference between each stream.

Please select the venue which you spend the majority of your time working for, or the venue which could best utilise the resources and support of the program.

An independent promoter will organise events/gigs or festivals and be responsible for every aspect of organising the event. They may do some, or all of the following: book the band/s, find and book the venue, organise production for the event, publicise and promote the event and organise payment to relevant parties. A venue band booker is someone who works for a specific venue/s and books bands on a regular basis for the venue/s. This person would be paid by the venue for their duties. Venue owners and venue managers will sometimes wear multiple hats and fill the role of the band booker. Generally venues will not be responsible for promoting an event.

Yes! No matter what level your computer and social networking skills are at, we encourage all suitable candidates to apply. If computer and social networking skills are something you require support in, then this can be an area that you identify as needing coaching in.

No! It doesn’t matter what genre/s of music you support/book so long as the majority of the music is contempoary, original music.




Live Music Professionals is brought to you by Music Under Wings, a Victorian Government initiative.





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