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Live Music Professionals is here to help practitioners from across the state succeed and create a sustainable business that supports live music. If you’re a Victorian independent promoter, venue owner, band booker or venue manager then this program is for you!

Successful applicants to the Live Music Professionals program will be coached in key areas tailored to their individual or business needs. They’ll also be involved in opportunities such as:

  • Being matched with professional coaches for one-on-one sessions
  • Attending music conferences and small group workshops
  • Having access to physical and digital networking opportunities.

Applications for the 2017 program are now closed. The next round of applications for Live Music Professionals will open in early 2018. Music Victoria will select 10 applicants in each of the two coaching streams as outlined below. 

Venue stream

In order to apply for the Venues stream, applicants must be involved in a venue which supports original, live music and hosts a minimum of 12 original live music performances each year. Applicants must be one of the following:

  • The venue owner
  • The venue manager
  • The band booker for the venue.

Independent Promoter stream

In order to apply for the Independent Promoter stream, applicants must have been running regular events for at least the past 12 months and in that time have run events independently, outside of working for a major promoter or venue. 

Program enquiries can be directed to Music Victoria on (03) 9686 3411 or by emailing the project manager:




Live Music Professionals is a Victorian Government initiative as part of Music Under Wings, delivered by The Push Inc. in partnership with Music Victoria.


Music Victoria is proudly supported by :