About Us

CHAMPIONING VICTORIAN MUSIC.

Contemporary Music Victoria Inc. (Music Victoria) is an independent, not-for-profit organisation and the state peak body for contemporary music. We represent musicians, venues, music businesses and professionals, and music lovers across the contemporary Victorian music community. Music Victoria provides advocacy on behalf of the music sector, actively supports the development of the Victorian music community, and celebrates and promotes Victorian music.

MUSIC VICTORIA’S VALUE PROPOSITION

For musicians

  • Access to broader networks and connection to music industry opportunities locally and internationally. 
  • Support to transform their capability to take advantage of such opportunities.
  • Access to expert advice and support for improved health and economic outcomes. 
  • Advocacy for recognition that music is one of the state’s most valuable assets. 
  • Access to discounts for important services such as travel and equipment. 

For audiences

  • A diverse and accessible contemporary music scene that provides compelling entertainment all year round.
  • Opportunity to live in a city and state with a national and international reputation for being the music capital of Australia. 

For service and infrastructure providers

  • Connections and advice for attracting quality content.
  • Advocacy regarding government policy and legislation that impacts the service and infrastructure aspects of the music industry. 

For government

  • Independent representative and expert advice on the music industry to guide development of relevant and high-impact policy and legislation.
  • Expert advice on developing a thriving creative economy. 
  • Awareness of sector opportunities and issues and support for effective and timely response.
  • A trusted and reliable project partner.

 For non-practitioner members

  • Opportunity to support the growth of a vibrant Victorian music industry and creative economy. 

 For partners and sponsors

  • Opportunity to provide targeted products and services to musicians, music business and audiences that increase reputation and sales.

 For media

  • Access to diverse and compelling stories that have high appeal for audiences. 
Policies

Music Victoria’s Gender Diversity Policy

Music Victoria is committed to supporting, promoting and celebrating gender diversity in music. As part of this commitment Music Victoria will ensure participation of at least 40% women and 40% men across its activities, where practicable. Music Victoria acknowledges that gender is a diverse spectrum, for this reason the remaining 20% is not rigidly apportioned. This 20% can be in any proportions  – it could be male, female, trans or any other gender (including no gender).  Music Victoria will publish annual results to track progress against its gender diversity target.

Position Statements

Music Victoria statement on new permit schemes for music festivals 13.02.2019

Music Victoria applauds the Victorian State Government for ruling out the possibility of implementing new licensing laws which have seen a number of music festivals in NSW unable to continue. These new laws implemented by the NSW State Government have already resulted in excessive security measures and a damaging economic outcome with no guarantee of safer events.

Australian music festivals are a huge economic driver to the economy. According the Live Performance Australia’s Ticketing Revenue and Performance Report, they contributed more than $100 million to the national economy in 2017. They are a vital source of economic activity and social engagement in many regional cities and towns, and have an important flow on effect to venues through numerous side shows.

Australian festivals don’t exist in isolation; they often share headliner acts around the country, so any harm to the NSW festival industry will damage the entire ecosystem and impact on Victoria.

But we are heartened that the Victorian Minister for Creative Industries Martin Foley has gone on the record saying that the government wouldn’t follow down the same path.

“What I can tell you is the New South Wales government’s knee-jerk reaction to regulate the bajeebies out of (festival/music) providers is not a path that we’re going down. They will kill the music scene going down that path,’’ the Minister recently told the Ballarat Courier. The Minister ruled out introducing pill testing at festivals, saying it was a complex issue. “(There’s a) whole lot of other unresolved issues around liability, around certainty of those tests, and around legal obligations that may place the state, operator, or provider in. It’s a complex issue because of all those other unresolved issues and those shifting of resources means we’re not in a position to do so.” 

Music Victoria agrees that the issue of pill testing is very complex. Drug use is a broad societal issue and drug taking shouldn’t be linked to music festivals, just as violence should never have been linked to live music in 2010. Festival promoters work incredibly hard to create fun safe events for a wide variety of music fans.

As a peak body, we are privy to both sides of the argument and we understand that it draws passionate responses. We urge all parties to come to the table and have rational conversations to support the development of festivals while maintaining the safety of music fans, and for policy makers to learn from progressive policies in European countries. Music Victoria will continue work with all parties to raise awareness of the issues and promote harm minimalization, and the Alcohol and Drug Foundation is writing a new chapter on harm minimalization in the Best Practice Guide for Live Music Venues.

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