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Music Victoria is pleased to announce the first instalment of the Music Victoria Playbook Series aimed at emerging artists and music industry professionals. 

The series will cover topics ranging from digital marketing, audience development, release strategy and finance. It will also feature two deep-dive conversations into the future of Victorian festivals and the use of AI in music.

These workshops are an opportunity to network with music industry peers and experts, while also providing participants with useful tools and best practice advice for strengthening their career in music.

As part of The Playbook Series, we will also be featuring the next generation of talent with a special performance from a JMC Academy student.   

These events are ticketed events open to both Music Victoria Members and the public. With a paid option for the public, Music Victoria Essential Members and above will gain free access to the Playbook Series. While Basic Members can access a 50% discount on each workshop. Learn more about the Music Victoria Membership offering and sign up now.

Put your best foot forward in 2025 with The Music Victoria Playbook Series, proudly supported by JMC Academy.

Speakers for The Future of Victorian Festivals will be announced at a later date.

Pricing

*Prices are exclusive of booking fees.

To receive the discount you will need to enter your Music Victoria member number into the promo code area when you go to check out.

To find your Music Victoria Member number follow these steps:

If you need assistance with finding your Music Victoria membership number to access your discount code for tickets, or if you would like to attend but cannot due to financial constraints, please contact info@musicvictoria.com.au.


The Future of Victorian Festivals
Tue 25 Feb

Music Victoria will be shining a light on two successful Victorian music festivals as part of the Playbook Series on Tuesday 25 February. Join us as we chat with representatives from When Pigs Fly and St Kilda Festival to unpack their strategies for remaining viable in a time of ever-changing conditions for the festival sector.


Fundamentals of Digital Marketing Tue 25 Mar

Looking for expert advice on how to market yourself online? The Music Victoria Playbook Series has you covered with a special masterclass on digital marketing presented by Bolster‘s Media Director Paige X. Cho.

Having worked with clients including Splendour in The Grass, Elton John, Adele, Sia, QOTSA, Flume, The xx, Tame Impala, Falls Festival, Laneway, Beyond the Valley, Pitch, RISING, Let The Eat Cake and more, Paige will be sharing her tips and tricks for content creation, as well as covering ways to get engagement both organically and through paid campaigns.


A New Era – AI’s Place in Music Creation
Tue 22 Apr

AI continues to dominate global headlines and its increased use has many implications for the music industry. In response to this, Music Victoria will be hosting a deep dive into the music creation side of AI as part of their Playbook Series. The workshop will be covering the benefits of using AI in your artistic practice, as well as some of the important considerations for the ethical use of the AI.

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