Music Victoria will be shining a light on two successful Victorian music festivals as part of The Playbook Series on Tuesday 25 February 2025. Join us as we chat with representatives from When Pigs Fly and St Kilda Festival to unpack their strategies for remaining viable in a time of ever-changing conditions for the festival sector.
There will also be an opportunity to network with the industry while enjoying a special performance from a JMC Academy student Aeriqah.
This event is free for Music Victoria Essentials Members & above. Non-Member tickets are $20, while Basic Members can attend for $10 (prices include GST; booking fees apply). Enter your Music Victoria Member number at checkout to unlock your ticket price. (Find it by logging into the Member Area > My Account.)
If you need assistance with finding your Music Victoria membership number to access your discount code for tickets, or if you would like to attend but cannot due to financial constraints, please contact info@musicvictoria.com.au.
Looking for expert advice on how to market yourself online? The Music Victoria Playbook Series has you covered with a special masterclass on digital marketing presented by Bolster‘s Media Director Paige X. Cho.
Having worked with clients including Splendour in The Grass, Elton John, Adele, Sia, QOTSA, Flume, The xx, Tame Impala, Falls Festival, Laneway, Beyond the Valley, Pitch, RISING, Let The Eat Cake and more, Paige will be sharing her tips and tricks for content creation, as well as covering ways to get engagement both organically and through paid campaigns.
This masterclass will also be an opportunity to network with the industry while enjoying a special performance from a JMC Academy's own Mila + Lucas.
This event is free for Music Victoria Essentials Members & above. Non-Member tickets are $20, while Basic Members can attend for $10 (prices include GST; booking fees apply). Enter your Music Victoria Member number at checkout to unlock your ticket price. (Find it by logging into the Member Area > My Account.)
If you need assistance with finding your Music Victoria membership number to access your discount code for tickets, or if you would like to attend but cannot due to financial constraints, please contact info@musicvictoria.com.au.
AI continues to dominate global headlines and its increased use has many implications for the music industry. In response to this, Music Victoria will be hosting a deep dive into the music creation side of AI as part of their Playbook Series. Speaking at the event will be LÁLKA, Nick Di Lorenzo (Panorama Mastering) and Toni Lozanovski (JMC Academy, Tokyo Cub) with moderation from Tania Wilson (JMC Academy). The workshop will be covering the benefits of using AI in your artistic practice, as well as some of the important considerations for the ethical use of the AI.
There will also be an opportunity to network with the industry while enjoying a special performance from JMC Academy student Xandri.
This event is free for Music Victoria Essentials Members & above. Non-Member tickets are $20, while Basic Members can attend for $10 (prices include GST; booking fees apply). Enter your Music Victoria Member number at checkout to unlock your ticket price. (Find it by logging into the Member Area > My Account.)
If you need assistance with finding your Music Victoria membership number to access your discount code for tickets, or if you would like to attend but cannot due to financial constraints, please contact info@musicvictoria.com.au.
In collaboration with the City of Greater Geelong, Music Victoria will be running three industry sessions as part of the Live Music Office’s Live and Local program.
This artist session will be an opportunity for Greater Geelong musicians to build their capacity within the music industry and will cover topics including setting up of your music practice, communicating with venues, and negotiation.
Speakers: Ashleigh Hills – UNIFIED, Luke Hindson – Torquay Hotel, Barwon Heads Hotel
In collaboration with the City of Greater Geelong, Music Victoria will be running three industry sessions as part of the Live Music Office’s Live and Local program.
This artist session will be an opportunity for Greater Geelong musicians to build their capacity within the music industry and will cover topics including audience development and digital marketing.
Speakers: Leesa Snider, Digital Marketing Manager – Achord Agency, Baraka The Kid – Artist
Music Victoria will be bringing their industry expertise to the City of Casey for two professional development sessions as part of the Live and Local program in collaboration with the Live Music Office. These sessions will be an opportunity for Casey locals to meet with and learn from the state’s peak body for contemporary music, as well as leading figures in the Victorian industry. Over two weeks, the sessions will unpack the tools for setting yourself up professionally as a musician, as well as the ingredients for building a successful live music community.
Speakers:
The session is free for Music Victoria Members, sign up now.
Music Victoria will be bringing their industry expertise to the City of Casey for two professional development sessions as part of the Live and Local program in collaboration with the Live Music Office. These sessions will be an opportunity for Casey locals to meet with and learn from the state’s peak body for contemporary music, as well as leading figures in the Victorian industry. Over two weeks, the sessions will unpack the tools for setting yourself up professionally as a musician, as well as the ingredients for building a successful live music community.
Speakers:
The session is free for Music Victoria Members, sign up now.
Music Victoria in partnership with the City of Port Phillip will be hosting Money - That’s What I Want, a professional development panel for artists held at George Lane Bar, St Kilda – Victoria’s live music precinct.
The session will hear from industry experts on how best to position yourself to earn sustainable revenue through live gigs, merch sales and grant funding in the current difficult economic climate.
Featuring updates from the City of Port Phillip Arts, Festivals and Events unit about opportunities through the St Kilda Festival and other Council-produced initiatives.
Tuesday 7 May
Learn the tips for success for securing gigs and grant funding.
Speaking at the session will be Kiwat Kennell (Self-Managed Musician), Lorrae McKenna (Our Golden Friend/Golden Grants), Dale Packard (Music Victoria), Rebecca Young (Collective Artists/One of One).
Tuesday 30 April
Hear from industry leaders on the dos and don’ts when it comes to radio and royalties.
Speaking at this session will be Glenn Bennie (APRA AMCOS), Ren Cuttriss (3MDR), Erin Larkins (This Much Talent), Firas Massouh (PBS).