From 2017 to 2019, there was a 48% growth in the economic contribution made by live music across Victoria ($1.72b to $2.55b), where most of the growth was identified at regional Victoria box offices (12% growth a year in regional, compared to 10.5% growth in metropolitan areas).
In 2019 the data in the census reveals that:
When comparing 2019 with 2020-21, it is inevitable that the census data would show large reductions, including:
“The insights from our census provide a great benchmark. This is the first time we have access to whole-of-state data and findings that will help guide the potential and growth trajectory for our live music industry,” said Schinkel.
“Victoria is renowned for its world-famous live music scene. As such, our priority is to secure support, partnerships, resources and investment that enhance and build the Victorian live music sector to make it even better,” said Schinkel.
Looking at 2023, Simone Schinkel, Music Victoria CEO, said the Victorian live music industry is still in unchartered waters.
“It’s no surprise that we are still managing the ripples of the pandemic. We have a three-year back log of events, and significant government investment bolstering us up. We have not yet settled into a new normal, and it’s going to take ongoing long-term strategic planning, commitment and support to reach the full potential, that we were on track to achieving!
Music Victoria is creating solid partnerships for change, including:
Music Victoria also welcomed the Andrew’s Labor government commitments at the recent election, which align strongly with the recommendations in the census. These include:
“Over the last three years, we seen bands broken up, workers leave the industry, fan networks disperse and venues suffer major losses. We must not underestimate the challenges ahead.
However, given the consistent and significant growth in revenue and attendance between 2014 and 2019, there is every reason to suggest that Victoria’s live music sector can be reinvigorated.
Victoria’s live music recovery requires significant commitment and cooperation, which will be guided by the findings in our census. It will inspire action to make Victorian live music even better,” explained Schinkel.
The census data is available at here.