Music Victoria is excited to announce that it has been commissioned by the Victorian State Government to conduct a study of live music performance and presentation in the state’s regional tourism areas.
We are calling on anyone with an interest or involvement in regional live music presentations (e.g. artists, venue operators, event promoters, media, production and technical crew, fans, and patrons) to share their knowledge and experience.
The Regional Victoria Live Music Census and Infrastructure Audit 2021 will:
With the current focus on local and regional tourism prior to the eventual opening of international borders, there is a key window of opportunity to build the case for sector support. This study will produce a greater understanding of live music’s importance in the regions where tourism-related visitation and activity have experienced significant growth, particularly in the last decade.
The project will be managed by music industry veteran Dobe Newton and build on his previous work for Music Victoria and the City of Melbourne to produce a number of significant reports including The Melbourne Live Music Census (2012), The Regional Victoria Live Music Census (2013) and The Melbourne Live Music Census (2017).
As many will be aware, the 2017 report provided the State Government with the data it needed to commit significant funding to assist practitioners and businesses in the local music sector.
Dobe will be joined by:
But the report, and its usefulness as an investment/funding driver, will only be as good as the data that underpins its findings and recommendations. That’s where you come in!
Music Victoria is calling on anyone with an interest or involvement in regional live music presentations (e.g. artists, venue operators, event promoters, media, production and technical crew, fans, and patrons) to share their knowledge and experience.
Your input will be vitally important in providing accurate information and insights.
Please contact firstname.lastname@example.org to express your interest in being involved in this important project.
You have our personal guarantee - as was the case in the previous studies - that no personal nor confidential business information collected or communicated as part of the project will be shared by the consultant with any third party without prior consent.
The final report will be delivered in February 2022, and we will be in touch in the coming months to let you know how you can help make a contribution to help restore and grow our vitally important sector.
The Melbourne Live Music Census released in April 2018 reported the value of door/ticket revenue generated by live music events at $389.2 million. Ancillary spending by patrons (food/drink/transport etc) attending those events was calculated at $1.03 billion, for a total economic generation of $1.42 billion.
While that was as accurate as possible at the time, it relied in part on 2016 Live Performance Australia data to estimate attendance and spending at major ticketed events (concerts, festivals, theatres) across the live music performance sector. We now have the LPA’s 2017 Ticket and Revenue Survey which reveals that 2017 was a bumper year for the performing arts, for Victoria and live music in particular.
What this latest report reveals is that in calculating the revenue generated for 2017, we should add $277 million to the figure reported in the Census, which increases the value of Melbourne’s live music in 2017 from $1.43 billion to $1.7 billion.
Thanks to all of the artists, venues, industry workers and fans who contribute to our amazing live music industry. Here’s to another bumper year in 2019.
Read the full Melbourne Live Music Census 2017 Postscript here