Achievements

What do we do?

Since its inception in 2010, Music Victoria has worked with government and industry to achieve the following outcomes for the Victorian music industry:

Live Music Advocacy:

Victorian Live Music 10 Point Plan to nurture, value and support live music, including the Agent of Change planning provision to protect existing venues from new developments
The deregulation of All-Ages gigs, making it easier and free to host gigs for under 18s or all ages audiences
Successfully lobbied State Government to make Building Code exemptions for small to medium sized venues so venues were in compliance and wouldn’t get fined
Successfully lobbied State Government for small to medium sized venues to be exempt from late night Liquor License freeze so new venues and operators could expand their business or enter the market
Conducted Local Government Election Surveys in 2012 and 2016 asking candidates to commit to music and publishing the results to encourage the election of music supporter councillors
Made two submissions to the EPA’s SEPP N2 review and represented the industry on external reference group for 5 years to ensure the new noise regulations support the contemporary live music sector and 24 hour night time economy

Live Music Support:

Ran 11 council venues days to update, educate and learn from 700 live music operators
Developed and managed the Melbourne Music City gig app to help promote Victorian gigs to locals and tourists
Ran the inaugural Airplay project featuring bands at Melbourne Airport to promote our live music scene to visitors
Helped develop and partner on Melbourne Music Week’s Live Music Safari program and White Night’s late night venue program to support venues during Melbourne Music Week
Managed the I Love Live Music Short Film competition to promote the value of live music and support local short film makers

Industry support:

Delivery of the Victorian Music Development Office on behalf of the State Government
Ran VMDO programs including Blak Sound First Nations development program to upskill 5 First Nations artists, Fast Track Fellowships embedding managers and labels reps in overseas businesses and Experts in Residence support programs
Developed a music industry Directory resource
Hosted the Live Music Toolkit for local government

Artists Support:

Negotiated dozens of discounts for musician members, including excess baggage and Virgin Australia discounts
Negotiated musicians car parking permits in City of Yarra and City of Port Phillip
Promoted 500+ songs on Music Victoria’s Spotify Playlists
Hosted bands at 5 AFL games at the MCG, resulting in mass exposure for Victorian acts

Professional Development Projects

Hosted 100+ professional development events over ten years, upskilling 5000+ artists, venue operators and music business professionals in areas including business planning, budgets, marketing and networking
Partnered on Face the Music, AWME, Melbourne Music Week and helped design the Changes Conference
Hosted the inaugural Night Time Economy Summit to promote the value of music and benefits of councils supporting their music communities
Ran three Live Music Professionals programs, upskilling 80 promoters and venue operators to enable them to run more sustainable businesses
Ran two Cultivate programs, upskilling 11 female professionals with leadership skills

Research, reports and white papers

Conducted Barriers to Career progression survey and report into Centrelink rules and payments to encourage the government to better understand the needs and work trends of musicians
Presented 3 Live Music Censuses (most recently in 2017) to illustrate the value and growth of live music in Victoria
Presented two Industry White Papers to Government and opposition addressing gaps and needs before the 2014 and 2018 state elections
Presented Creative State submissions to Creative Victoria outlining the key gaps, issues and strengths of the Victorian music sector
Conducted Women in Contemporary Music Industry survey and report which led to the introduction of Gender quotas and Women’s Advisory Panel to address gender inequality
Published International Contexts, Victorian Conditions: Music and the Night Time Economy
Partnered in AMIN’s Live Remuneration Survey to better understand the needs of musicians

Regional support

Conducted a Regional Music Audit to better understand issues in regional Victoria and develop programs to address them
Hosted 3 x Victorian Music Crawls to promote unique acts and venues on three key touring circuits in regional Victoria, generating an estimated $350,000 in new business, boosting regional music
Hosted regional workshops to upskill industry in areas such as marketing and performance opportunities
Regular MV-written editorial in Forte magazine promoting regional music

Celebration and Promotion:

Staged x 15 Music Victoria Awards events, awarding over $500,000 in cash and prizes to over 300 artists, venues and festivals and providing valuable showcase and networking opportunities.
Presented on Melbourne Music City at conferences in Sydney, Canada, the UK, America, South Korea

Annual Reports

Previous Studies and Reports

Platinum Partners

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